Motorola Razr 60 Ultra
Global Campaign
The new generation of Motorola Razr has arrived — and Craft was behind the campaign that introduced the most powerful flip phone ever made to the world.
Across 2 intense days of production, with over 60 people involved, we captured both studio and on-location content to deliver 35 advertising photos and 3 commercial films. The result is a set of bold, dynamic visuals that highlight the Razr 60 Ultra’s iconic design and cutting-edge innovation.
More than just executing, we were involved from the very beginning, collaborating closely with the Motorola team to turn creative concepts into high-impact visual storytelling.
